Klitekture records have their own logo mark and label detail, they are a record company who work with a range of international artists. It was the idea of networking that influenced this logo type.
The idea of adding this signified logo to their packaging is created in way to make it a more desirable object, making it noticeable to their audience.
These posters were discovered on the Leedy website, which is an agency that are based on brand developement and design and web areas.
The "Wild Card Boxing Club" is a no nonsense gym hidden above a chinese laundry at Vine and Santa Monica where movie stars, everyday excersisers and boxing greats go to train.
Their advertising campaign developed the gym as a place to get a true hardcore workout without all the fuss you may recieve in typical L.A health clubs.
These posters cover the entire area with illustration and typography designed to make as much of an impact as possible. In this way, the poster is designed to entice its audience, to the explore the visual images displayed.
"Circle of Friends" is a hair, bath and body care line for children created by a Mum who wanted top quality products to use on her own and other children in a fun manner.
With the goal of getting the products into a major retailer every aspect of the company had to be rebranded and then in late 2005 Bath and Body Works accepted their brand into the store.
This is not particularly an appealing piece of work. but the idea that these brands and its packaging are interacting with its audience in an entertaining manner that still provides the right amount of information.
EAS is a producer of science-based sports nutrition supplements, with a billion dollars in research to back up the formulas and results of their products.
Used by weighlifters and and athletes Eas have tried to broaden their brand's appeal and develop advertising to everyday athletes who also want to stay fit.
These images may be open to a large scale audience, and the photographs show how this can be done, they portray one very clear message to create an imediate response from its viewer.
With assistance from the designer Lee Reedy, these boxes serve the purpose as invitations to the annual AIGA-sponsored heart event in Denver.
Working with the graphic design firm, FWIS, that specialises in concept driven graphic design.
I love how intimate these invitation boxes are, that allow the reciever to interact and recieve some gratification in opening them and seeing what is beyond the illustrated outside display.
Ready Mech
These are flat pack toys for the user to print and build creating a personal physical response, this graphic visual appearance has great aesthetics allowing an immediate response from its audience.
Label Series Mitek/ Sunset Diskos
Mitek is a Swedish label that promotes underground Scandinavian artists ranging from abstract to minimalism to experimental techhouse. Designing for them a range of materials and a visual identity.
The overall aesthetic of this album booklet and cd is designed in a way that allows the consumer to be as enthusiastic about the music as well as the actual product. This may be purposely done as the product has a specific market to please, therefore it has branded itself in such a way that it will attract an audience to its greatest potential. Granting its users needs.
Salvia Records Music Video for Laura Groves
Working in collaboration with the illustrator Mark Husak, to create an interactive passionate story of a mouse leaving home for the Laura Groves' single. To work with the sounds and vibe alot of tactile, craft materials have been used aswell as needle point to create a highly successful video to accompany the music.
An extra interactive piece that is a source of entertainment visually and still creates a sense of tactileness towards the viewer.
Within the past few years Pepsi have been formulating new products in response to North America's hunger for healthier foods and beverages. Lee Reedy assisted Pepsi through positioning and preliminary advertising development on both fuelosophy and Pepsi Max to products that do not really work together.
Casa Da Musica branding
Built in 2005 in the city of Porto, Portugal the Casa Da Musica is a significant piece of architecture and has been further emphasised as a graphic artefact, its intense angles prominent presence. Creating a personal identifiaction and piece of design for itself.
From the different views of the building, a system of logos has been created, as well as through the different views of the building, 17 facets are defined, from those a 17-point-colour mechanism is created.
The identity of the logo has been further explored and can be seen to be used in a number of different scenarios.
John Gall, Book Cover Publishing
Working for Vintage and Anchor Books which is a publishing group who publish around 200 books a year located in Manhatten. At Vintage/Anchor they design packaged looks for authors, but that is probably as far as they will go, Branding is considered on a very small scale.
Lee Reedy
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